#ItDoesn’tHaveToHurt: Creating a Science-Media Partnership

Last modified by Ann Watkins on 2016/04/07 17:57


Health professionals and organizations often struggle with how to reach families with evidence-based messages about children’s health; it can take as long as 17 years for research findings to translate into improvements into clinical care. This webinar will describe the on-going "It Doesn't Have to Hurt" social media initiative, funded by the Canadian Institutes of Health Research’s Knowledge to Action program. The initiative aims to increase parent uptake and application of evidence-based knowledge on children's pain through a partnership between health researchers (led by Dr. Christine Chambers) and an award-winning online publisher, Yummy Mummy Club.ca (YMC) (led by Erica Ehm), with a reach of over 5 million people per month. The webinar will include a discussion about the value of partnerships such as this for improved knowledge translation, and will offer suggestions on how to approach and establish relationships with partners. The webinar will also include discussion of the importance of digital content and social media to reach parents and families, and how media expertise in these areas can be used to improve child health. The webinar will also a live-tweeting component using the hashtag #CAPHCPresents. Join us for a lively and interactive discussion!



Chambers2013headshot.jpgDr. Christine Chambers

Dr. Christine Chambers is the Canada Research Chair (Tier 1) in Children’s Pain and Professor in the Departments of Pediatrics and Psychology & Neuroscience (with cross-appointments in Anesthesia, Pain Management & Perioperative Medicine and Psychiatry) at Dalhousie University in Halifax, Nova Scotia. Dr. Chambers’ research lab is based in the Centre for Pediatric Pain Research at the IWK Health Centre.  She has published over 100 peer-reviewed papers on the role of developmental, psychological, and social influences on children’s pain. Dr. Chambers is the Principal Investigator of the “It Doesn’t Have to Hurt” social media initiative, in partnership with Erica Ehm’s Yummy Mummy Club.ca,  and funded by the Canadian Institutes of Health Research (CIHR). She is the 2016 recipient of the American Pain Society’s Jeffrey Lawson Award for Advocacy in Children’s Pain Relief and the Canadian Pain Society’s Pain Awareness Award. She has given a TEDx talk on children’s pain and developed a YouTube video for parents about how to manage needle pain. Dr. Chambers was recently identified as one of the top 10 most productive women clinical psychology professors in Canada. She is also the proud mother of 4 young children.

Erica-1.jpgErica Ehm

Erica Ehm is the Creator and Publisher of YummyMummyClub.ca – Canada's largest independently owned online magazine in Canada. She is also founder of YMCWorks.com, which specialized in integrated marketing programs for Canadian moms. 

Erica is one of Canada’s most recognized personalities, having started her career in the mid-80’s as the voice of her generation on MuchMusic. Her multimedia resume includes acting, award winning songwriter, playwright, author, journalist and most importantly, YummyMummyClub.ca. Marketing to today's modern woman has become one of Erica's strengths. Advertisers and marketers often use Erica as a resource to connect with mothers.

In 2014, Erica was honored with the Leading Women Building Communities Award from the Ontario Government but her son Josh, daughter Jessie and husband Terry are Erica's greatest achievements. 

Created by Ann Watkins on 2015/12/21 19:48